Questionnaire

Questionnaire (2019)

Please take the time to fill in the Questionnaire in its entirety. This assists both you and the team at iDezzine to gain clarity on your vision, what drives you, why your potential clients will buy from you, why they should trust you.

"This questionnaire has been extraordinary in helping me further my purpose. The questions are wonderful and bring the details forward perfectly.” Nancy S.

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1. What service(s) or product(s) are your customers buying from you?*
2. What advantages are you really providing them with specifically? (Ex: If you sell air conditioning units, you are really selling comfort, cost savings, air purification, humidity control, comfortable sleeping)*
3. Describe the pyschographics your ideal customer
Psychographics are the detailed characteristics of human behavior. For example, these can be psychological tendencies, personality traits, values, attitudes, interests, hobbies, lifestyle, etc.
4. Why do you feel they buy from you, your company/product/service as opposed to somewhere else?*
5. What results does a customer want from your product or service?*
6. Who are your main competitors and how do you compare/differ to them*
7. What have your most recent ideal customers said about your product or service? What do they tell you they value about your products or services? What have they shared they would like to be different or added?*
8. List all the ways you currently market to your potential ideal customers. Which ones are effective? Which ones are not? Why do you think that is?*

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9. What do you feel may be your reason for being? Why do you feel you were born? What kind of impact do you want your legacy to hold?*
10. What three things would you like to be remembered for when you die? Perhaps the first line in your obituary? What will you do that may or may not make you famous, but will make you great?*
11. What frustrates you? What pains you to see or experience?*
12. Your Vision? What do you stand for? What is really important to you?*

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13. List 5-6 websites that you like for whatever reason, with a short sentence on why:
14. List 3-4 logos (or provide the links on Google) that appeal to you, with a short sentence on why:
15. What kind of support would really help you to enjoy the creative process in building your new online platform?*

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Questionnaire (2019)

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